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Industry News
Does Your Email Campaign Rock? Enter the Paperless Choice Contest!Thu, 29 Jul 2010 12:20:13 -0700
Flickr photo: kcolwellWe know that you, my fellow NTEN community members, are rock stars. You can write fundraising email copy in your sleep and hand code your e-appeal while making breakfast and watering your plants. You track metrics while you're on the treadmill (without falling off).  You are fundraising email campaign ninjas! Like all good ninjas, you don't do it for the glory, you do it beca...
Can Facebook Questions Bridge the Blue/Red Divide?Thu, 29 Jul 2010 08:42:30 -0700
On Wednesday, Facebook began rolling out a new feature: Questions. The idea is simple. You ask a question and the Facebook community can answer. Yes, the ENTIRE Facebook community, not just your friends. Of course, we've seen something like this before. But Marshall Kirkpatrick of Read Write Web thinks that this is something entirely different: Scale, social software smarts and rea...
Optimizing Your Site for Social Media VisitorsWed, 28 Jul 2010 09:04:26 -0700
Jeff Patrick, Common Knowledge A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report.   That’s astounding really, but equally astounding, if a whole lot less obvious: your site visitors are increasingly getting to your site from Facebook, Twitter, LinkedIn, and other social me...
The PREP Method of Design: Start with the Right Questions to Appeal to the Right AudienceWed, 28 Jul 2010 08:56:05 -0700
Christy Van Heugten, Event360, Inc. Two houses stand side-by-side. One has a nice, tidy entry way, the other, a boring, paint-peeling façade. If someone is shopping for a home to invest in, they're more likely to enter the home with the nicer entry first, right? When someone visits your website, the first impression they'll likely get is still your homepage. The homepage of your website is key...
Creating Website Content: What Do Your Visitors Really Want?Wed, 28 Jul 2010 08:55:12 -0700
Kivi Leroux Miller, Nonprofit Marketing Guide.com Your website is out there for all to see. You never know who’s going to end up visiting. So how can you create website content that all kinds of potential visitors will find interesting and engaging? We could get into a traditional marketing discussion about target audiences and personas, but let’s go at this challenge in a different way....

2010 Call for Content

Are you a social media expert working in the nonprofit sector?  Share your knowledge and insights in a guest blog, white paper or webinar.  Monthly themes include:

May: Changing Meaning of Content - What does "published" mean?

June: Creating the Donor Experience - How social media can meaningfully engage donors in mission.

July: Brand Effects of Social Media - Building and sharing your organziation's brand via inline community

August: Designing Living Publications - Off the page and into the virtual.

September: Environmental Impact of Social - Going green with social media.

October: Legal & Policy Issues of Social Media - The law and social media

November: Effects on Art & Culture - From Mash Ups to FlashMobs

December: Social Media’s Future: 2011 & Beyond


  • *All dates above represent in-person events. Please check back for times, locations and to reserve your spot.
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20
Oct
Blackbaud’s 2010 Conference for Nonprofits
by Community Administrator
19:00 at Gaylord National Resort and Convention Center in National Harbor
Join us to experience everything you have come to ...
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We are proud to announce that we have launched the Social Institute!

While we are still in the beginning stages, we are proud to be on our way to building a repository of social media resources and educational offerings that will benefit you.

Please learn how you can get involved to join, support and contribute to the cause!

>Read the official press release on the launch of the Social Institute